Introduction
For most marketers, describing cases is a monotonous job, where you have to constantly contact the production department to get real information about the project. The task becomes much more difficult when you want to not only describe the case, but also get effective leads from it. But most often the results are quite dismal. Today, together with a top digital marketing agency from Dubai, we will find out the reasons and how to deal with it.
Case structure
1. Catchy title and short description. Use a play on words, a joke, emotions, numbers or reveal the pains, desires, fears of the target audience.
2. Briefly about yourself. Tell about you / your company in a couple of sentences, for example, key figures, achievements, convey the positioning and the face of the owner (if he is not shy).
3. Point B. Immediately show the results of cooperation, for example, an increase in conversions, a reduction in the transaction cycle, an increase in the number of leads.
4. About the client’s company. What kind of company is it, what does it do, how many years have it been on the market, how many branches, their social networks, website, etc. The client’s target audience, the client’s competitors and all the necessary information in your niche. Introduce the person, the decision maker with whom you worked (if you don’t mind), his photo, full name and position.
5. Background. Tell where the application came from, what the decision maker said and why you contacted him. You can reveal the decision maker’s personality in more depth if you have been cooperating with the company for a long time and have become partners during this time. Real screenshots from correspondence, excerpts from conversations look cool.
6. Point A. How, who, at what point and why they contacted you. What are the current metrics, what tasks have been set to solve the problem.
7. Project implementation step by step. Transparently describe each step, what you did, attach screenshots, screen recordings, etc.
8. Project fuckups. Show that you are people and not perfect. Describe what went wrong or what difficulties arose during the project.
9. Project team. Who, what positions, what tasks were solved with photos.
10. Other projects. Briefly describe what other services were provided to the client.
11. Summary. Emotional benefits, results of cooperation not only in numbers. What horizons are opening up for the company, what tasks were solved and why.
12. Social evidence. Attach podcasts, interviews, video/audio/text reviews, letters of thanks.
Write simply, clearly and with care for the reader. The more storytelling, the better. Do not forget that we are not writing a case for the soul, but to attract clients, so we sew in lead magnets, CTA.
What to add?
- What did the commercial proposal, estimate, technical specifications and other materials look like.
- Show the research that was done during the project.
- Project stack.
To avoid mistakes, contact the best digital WGG advertising agency for a free detailed consultation.
