Instagram has reached millions of users over the years. Everyone is looking for new ways to attract more and more followers and rank higher. Is there a special trick to grow Instagram followers and increase your brand recognition? If you are wondering about the same thing, rest assured, we have got you covered! There are a couple of secrets we would like to share with you that worked for us as well!
Encourage User-Generated Content
Everyone knows the importance of engaging your audience. Keeping them active and responsive to your content gives your page a boost. It might be challenging to keep the engagement going for each post. Instead of consuming your time thinking of new ideas all the time, why not try another strategy? If your answer is yes, then we suggest User- Generated Content.
UGC is where you encourage your followers to post content featuring your account. Does that sound good to you? We thought so too. Challenge your community to post the best content, and make it fun for them. Participating in a community creates a sense of belonging and builds long-term relationships. Having them participate in your posts and make an impact on your content builds brand loyalty in the long run.
Create Giveaways and Contests
Perhaps you are wondering, how can I host a contest? It is very simple. We have prepared a couple of easy steps for you.
- First choose a giveaway. It can be related to your niche or your products if you have any. Any product appealing to your target works. If you are promoting a brand, giving away their items improves your connection with the brand further.
- Then decide which type of contest you would like to create. Can be ‘like, comment, and follow’ type, ‘best caption wins’ type or ‘using your hashtag’ type. The first type is highly recommended, since it will give you a boost instantly.
- Set a clear time frame. Keep the time frame short, so that people are not bored of waiting. Usually, a few days or a weeklong would be optimal to keep everyone engaged.
- Make sure to promote your contest effectively. Use every social media account to reach out to more people and grow Instagram followers.
- Announce the winner on your account. Feature collaborations with them might be a good idea for community engagement.
- Analyse your results after each contest to see the engagement rates and follower counts to compare performances. Plan your next contest accordingly and improve your results.
Monitor Conversations
Social listening is another great way to keep track of your brand awareness and increase it. What do we mean by social listening? Figuring out what people are saying about you or your brand. People might be talking about your brand without you knowing it on Instagram. It is impactful to leverage these insights.
Use hashtags, and mentions, and observe your competitors to assess your brand visibility. We want to take advantage of the fact that people are already talking about us. Engage with those conversations, comment on them, and be involved with their content if possible. Add customized hashtags and mention them in your posts. Also, include your community and encourage their usage of the hashtags.
Identifying your competitors and analyzing them would be easier as well. Knowing the competition, what their brands are about, and what their goals are, will give you clues of content ideas. Create content for their followers. Channel their attention to your brand and grow Instagram followers for your account.
Share Memes
As we mentioned earlier, keeping the engagement going can be tough. Use as many tools and techniques as possible. Tracking new trends for your niche constantly provides new insights about your future content. Recently meme usage has increased significantly. So, creating shareable and crafted memes for your posts will increase the engagement.
Memes are great tools to communicate through social media. Follow popular trends related to you and be creative. If it is too complicated for you, you can always use generating tools to help you guide. You can also involve your community to help you or even use it as a contest idea.
Apply Instagram Features
Instagram is releasing new features rapidly for a better user experience. Optimizing content accordingly changes the ranking of your profile. What’s new with Instagram features?
- Using AI to generate posts is the new trend. Post-editing and video-making have never been easier. You can also use AI to remove any object from your pictures and videos!
- To enhance online visibility, limit your Instagram Reels timing to under 90 seconds. Users prefer shorter videos.
- Leverage localization with map search. Discover what’s near you. Connect to local businesses to collaborate.
- Post-collaborating with other creators to attract their audience. Integrating their visibility into your post will increase your presence.
- Add music to your posts and profile! It adds a personal piece to your page. We discovered that this new feature allows your followers to connect more to your content.
Maintain Visual Aesthetic
Having an overall aesthetic and theme on your profile enhances your brand recognition. When designing your profile, focus on what type of image you want to appear in people’s minds. Design your brand identity first. Build that aesthetic with visuals, colors, post aesthetics, and more. Be consistent with what you choose and try not to confuse people about your brand.
The same color palettes, filters, and editing techniques make the overall theme stand out. Visually harmonized profiles are highly demanded by users. Organize posts to make them more visually appealing. Plan your posts in advance and schedule a content calendar.
Using the same editing tools and filters also contributes to the aesthetic. When it’s too crowded with different types of styles, people get visually exhausted. Stick to what you think is the best filter and editing style and be committed to them.
Conclusion
Overall, to grow Instagram followers and boost your brand recognition, keep your community engaged and active. Try to be up to date with new trends and features to stay ahead of your competitors. While maintaining your aesthetic, be creative as possible to attract more followers. Finally, try new things to create enjoyable content. Hope you liked our secrets. Let us know what you would like to see next!