Nowadays, watching the rapid growth of social media business, you might assume that creating a website is a waste of money. Uh, maybe. But it’s not that simple.
According to a study, more than 60% of users would ignore a company that doesn’t have a website. Perhaps it’s no wonder that more than 70% of small businesses have their websites in place. If you’re on the cusp of future success, you can’t afford to be without a website. It should be a well-crafted website, built by an experienced web development team, that loads faster than the speed of light. This last point is important because, according to statistics, about half of modern users won’t wait if a website page takes longer than 2 seconds to load.
That’s quite a challenge.
If you still have any doubts about how web design helps businesses, just keep in mind the arguments we’ll provide below in this article.
So let’s get started.
Reasons to hire a web development team and build a website
Let’s see how a website can benefit your startup:
- A website is a necessity. Having a website for your startup is like having an offline store that has a physical location with products for customers to buy. Users visit Google at least once a day. Your startup should have a website so users can see it and take advantage of what you have to offer.
- Having a website clearly explains who you are and how you can help people. Today, people are reluctant to spend time searching for information about an organization and would rather contact another company. In addition, users are becoming more demanding when it comes to quality services and professional companies. Your startup should not only keep up with these demands, but also somehow exceed the users’ expectations. A well-designed website is a great tool for this.
- You will save money and get your startup up and running faster. If each specialist does his or her job, the expected results are inevitable. Therefore, by entrusting the development of your website to a professional team, you can focus on growing your business. The money invested in development will gradually pay off in the form of sales and increasing traffic.
- A website will help you expand your reach and attract a larger audience. Don’t settle for something small like a social media audience. A website will allow users from all over the world to learn about your business.
There seems to be something to think about.
How can a web development team help your startup succeed?
The notion of a website’s role in a startup’s success is constantly changing. While it used to be enough to create a landing page outlining your services and company, today it is crucial to hire web development experts with relevant experience. Their knowledge and skills should cover a range of aspects such as navigation, eye-catching design, engaging text, fast loading, calm colors, seamless integration with social media, etc.
At the same time, the web team roles and responsibilities should be clearly defined so that the work on the website is efficient and harmonious. When deciding who to hire to create a website for your startup, keep these points in mind.
Now, let’s take a look at how web development services for businesses can help you succeed.
The role of web development experts in the success of modern startups
The benefits of working with a web development team of any structure come in several aspects:
- Website development: technology, expertise, security measures
- Design and user engagement
- Flexibility and scaling
- Sales and marketing
Let’s look at each of these aspects separately.
Website development: technology, expertise, security measures
You don’t just need a website, you need a website that works reliably and effectively to convert visitors into customers. According to a study, the average conversion rate for e-commerce sites ranges from 1.84% to 3.71%. This means that web sites can convert visitors into customers, but they have to be designed in the right way to do so. This is exactly what a professional web development team can help with, and its structure should fully cover all areas of website development:
- The members of the development team will code the website with high quality so that your startup gets a smoothly functioning website;
- Your website will be accessible on any device, ensuring a continuous flow of users, especially mobile users, as today more than 60% of website traffic comes from mobile devices.
- The web development team not only creates websites, but also ensures that data is protected from daily cyber-attacks. To do this, your team will implement security measures such as SSL certificates, firewalls, etc.
And that’s not all.
Design and user engagement
Website programming is only the beginning. Design is no less important. To be honest, users don’t care how the site is built; they care about the interface, the navigation, whether it’s pleasant to be on the site, and whether it’s easy to find the information they need.
Web development team members are responsible for meeting these user needs:
- UX designers conduct research and create a design concept for your startup’s website based on real data. At this stage, specialists from the web development team decide how the product page, user account, and customer support will look, and whether it will be easy to place an order or contact the support team.
- The number, size, and color of interface elements are also determined by your web development team. Their main expertise is to create not just an attractive design, but one that will generate sales and help your business grow.
- Your website loads quickly. This sounds obvious, because every modern website loads quickly. However, due to heavy components in the structure of the site, it can slow down, which causes user rejection. We have already mentioned that they do not wait for more than 2 seconds. Therefore, your development team will make every effort to ensure that the website pages load in a flash (maybe even with the power of thought – just kidding).
Now let’s move on to perhaps the most important advantage of working with a web development team.
Flexibility and scaling
As a startup, you’re likely to grow or even change dramatically over time. This is a feature that your web development team should consider when building a website to ensure that you have reliable online support. Here’s how to ensure this:
- A scalable website. Your business will grow, and your website should change with it. Developers will take these changes into account and create a site that can be easily scaled and expanded.
- Iterative development. In the case of startups, creating a site for many years is not an option. This is where iterative development comes in, where you release MVPs or parts of the site (individual modules, minimal functionality, test designs), test theories, and collect feedback.
- The focus is on user feedback. Web developers don’t just work on your site, they listen carefully to what you and your users need. This is a smart, or rather modern, approach that will result in your startup getting not just a website, but a website you want to be on and buy from.
We have come to the cornerstone of this path. Why are you doing all this?
Sales and marketing
Having a website for a startup is good. But it’s even better to have a website that generates sales, attracts customers or partners, and helps you gain more and more market share. Would you agree? A web development team can help you attract customers and strengthen your market position. But how exactly?
Let’s look at some strategies:
- Search engine optimization. Why? Because people need to find your site in Google search results. Web developers create a site that is SEO optimized, meaning that the structure, keywords, and other aspects of SEO best practices are met. This ensures that your site will appear in the top positions in search results so that users can find you.
- Integration with other platforms and tools. A modern startup is probably interested in integrating analytics and marketing tools into its website, connecting to social networks or a CRM system, collecting user emails, etc. Developers make such integrations possible, expanding your business opportunities.
- If you’re in e-commerce, you need a web development team to create an online sales platform for you. And we’re not just talking about product pages. You’ll also need to connect to payment systems and secure payments. There’s a lot to do.
Sounds great, doesn’t it?
Conclusion
As you can see, creating a website for a modern startup that wants to be successful is a complex and multi-step process. The key role in it is played by a web development team whose structure, expertise, and experience are crucial:
- These are the people who have the most up-to-date information about what technologies are best to implement today and how they will benefit your business;
- Web developers work with third-party services and systems every day, so they know how to best integrate them;
- Modern engineers know AI, machine learning, and other cutting-edge technologies, which will give you a competitive advantage as your website can be equipped with AI-based technologies that provide a better user experience.
With all that said, the only thing left to do is to find and hire web development experts who can build a website for you that will attract, sell, and help your startup grow.
